Posts tagged Spotlight
SPOTLIGHT NO.2

Glasgow Roadliners for O Street

It's Nice That had an excellent feature on O Street and their unlikely recent collaboration with street painters or 'Roadliners' to re-brand the UK based design studio. This is a brilliant campaign all the way from the research and respect for masters of an unseen craft to the application of the branding in an absolutely modern way. 

The real shining star of this project is the typography, drawn from the real world. We're often asked as studio, "How can typography really bring anything worthwhile to the brand that a good graphic designer can't?". Our response is always "A designer is only as good as his tools, and typography can be your Excaliber. This collaboration is a perfect example of that. 

View more of this project on It's Nice That. Or, see more of the branding application on O Street's studio site

SPOTLIGHT NO.1

Monocle Highlights Stationery Shops

Love this oldie but goodie from Monocle highlighting a few stationery shops around the world doing a great job bringing a seemingly antiquated product to a modern world market. The video stops in with Studio favorite Present and Correct, showing how graphics and text can really bring charm and character to any home.

Not only is stationery a real love for type designers, and really all designers in general, but they provide a gateway to an incredible tactile experience for all. A lot of stationery shops are still seen as quaint, ephemeral, or that increasingly meaningless label 'hipster'. Perhaps as we head deeper into the digital age, shops like these will be valued higher as a place to have a genuine connection to the real.