SPOTLIGHT NO.3

BIG — Illuminated Typography

The Danish Bjarke Ingels Group, or BIG, has put their cards on the typographic table with their recent modular lighting system. These designer lights are engineered to seamlessly fit together (so cool) to create any letter of the alphabet with no more than 4 joints. BIG states the goal of the project was "to design a new font that translates into light, an alphabet used to write and express thoughts, a tool to give shape to spaces." Take that bauhaus. Although we're not usually fans of oversimplified mathematical types, this project is a brilliant typographic design solution for an adventurous medium. 

"With the Alphabet lamp we have designed a modular system of straight and bended components of light that enables you to write with letters, be a straight line or a curve." BIG Dub Feral Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

See more of the BIG project on the Artemideblog.